Calling all beauty enthusiasts, as the iconic Estée Lauder Double Wear Stay in Place Foundation has just been slashed in Debenhams’ massive sale.

Ranked as “the number one prestige foundation in the UK”, this full coverage foundation has become a beauty icon over the years. Available in over 60 different shades, it does feature a luxury price-tag of £39.50 to match its reputation.

Luckily, Debenhams has just dropped the price by 20 percent, taking it down to just £31.60. If you miss out on the retailer’s sale, then don’t worry, as you can also bag it at the same discounted price at both Boots and Lookfantastic.

Hailed for its long-lasting formula that is said to “last the entire day”, this buildable foundation has been designed to only need one layer and no touch-up’s during the day. It’s also said to offer “24-hour non-creasing”, while also being resistant to water, sweat, humidity and transferring.

The matte-texture controls oil all day, leading to a shine-free appearance. Also said to be “non cakey”, it doesn’t settle into any fine lines or pores, with many beauty buffs saying they look “fresh” and “amazing” all day.

Estee Lauder Double Wear
The Double Wear Foundation has become a bestseller among beauty buffs (Image: Estee Lauder)

That’s not all, as there is also the addition of SPF10. So, not only do you have long-lasting coverage that doesn’t budge, but you are also protected from any harmful UV rays that could cause premature ageing.

On the Debenhams website alone, the Estée Lauder Double Wear Stay in Place Foundation has a 4.6 rating based on over 3,000 reviews from shoppers who have praised it as “unbeatable” and “the best” they have ever used.

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A five-star review read: “If you are looking for foundation this is number one on the world! Is perfect for any types of skin and your face look always fresh and amazing, you don’t need to worry about fix your make-up during day.”

Another thrilled customer said: “Unbeatable foundation, my absolute fave. Been using over 20 years.”

Someone else remarked: “I’ve tried loads of different foundations over the years and this one has got to be the best, does not budge and lasts all day and feels so light and silky on my skin not heavy and doesn’t feel like it’s clogging my pores up.”

Another shopper praised: “This is my favourite foundation EVER. Have been using for years, in the past have tried other foundations but always revert back to this one as nothing else compares in my eyes. I don’t even try other foundations anymore. Great coverage, easy to apply and long lasting. The best!”

Not everyone has been impressed with the formula, as one disappointed shopper wrote: “I’m actually gutted that this wasn’t suitable for my skin type, after being recommended it a few times. I found it incredibly “cakey” and it clung to my fine lines and really accentuated my dry patches. However, the colour was spot on as was the coverage.”

Purchase the Estée Lauder Double Wear Stay in Place Foundation for £31.60 in the Debenhams sale here. You can also purchase it for the same price at Boots and Lookfantastic.

If the price-tag of the designer’s foundation is still a little high for you, then we have found a few alternatives that still offer long-lasting coverage. Rimmel’s Lasting Matte Full Coverage Light-weight Foundation costs just £5.19 on Amazon for 30ml.

Meanwhile, popular high street beauty brand Revolution’s Relove 2-in-1 Foundation and Concealer costs just £5. Available in 12 shades, the beauty product is said to provide a “non cakey” and “breathable” formula that lasts all day.

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