BBC Breakfast host Nina Warhurst found herself the subject of banter as they discussed her knack for nabbing bargains during a segment which mentioned the return of a well-liked Netflix show.
Her co-host Jon Kay told viewers: “You can watch series one, two and now three on Netflix from tomorrow.”
Nina quipped then: “Always late to the party, aren’t I Jon? “.
Unable to resist, Jon exposed her bargain-loving ways, remarking: “You know what you’re not late for? Getting a bargain.”
Nina proudly owned up to her thrifty habits, exclaiming: “Never! I love a yellow label. Absolutely love one.”
She continued with a grin: “You might have noticed though, how prices are labelled in supermarkets is beginning to change… Electronic labels are replacing the yellow stickers apparently, how do we get the bargains then?”
She continued, sharing her concerns: “We’re all familiar with those stickers that denote a bargain. But what does it all mean for those? For years now, supermarkets have displayed discounts using stickers, but a few shoppers have noticed digital price displays.”
Jon added: “Aldi began using electronic price tags back in 2021, and Lidl brought them into stores earlier this year.”
He went on to mention that M&S and Morrisons are also trialling the tech to make life easier for staff and improve service for shoppers, reports the Express.
The two presenters, sensing the need for some expert advice on savings, introduced finance guru Lynn Beattie to the show. Lynn, a whizz at sniffing out discounts, shared her enthusiasm,saying: “Never is there more excitement than when I post an amazing yellow sticker bargain!”
She regaled the hosts with tales of thrifty triumphs: “The time I got a 10p carrot cake, I can’t tell you how much people loved it! Supermarkets are always updating their technology to reduce waste and have fewer yellow sticker products there, but they’re never going to get it exactly right.”
In a related revelation, it was confirmed that Lidl, Aldi, Morrisons, M&S, Co-op, and Waitrose are all sticking with their traditional physical markdown labels rather than switching to digital.
BBC Breakfast airs every day on BBC One from 6am.