Heinz has launched a new solution to a long-standing problem for baked bean lovers: getting the last few out of the tin.
Brits have long resorted to shaking the can or using a spoon to save the last remnants, but Heinz has introduced a simple fix: an upside down tin.
The ‘cheeky’ limited-edition ‘Beanz Means Upside Down’ tin, priced at £1.40, was designed to ensure beans ‘slip out with ease’ on opening.
Featuring a topsy-turvy label, it encourages customers to store their cans ring-pull side down in their cupboards, meaning they’ll no longer get stuck at the bottom.
A survey of 2,000 people by Heinz found that 87% of Brits will go to ‘extraordinary lengths’ to make sure every last bean ends up on their plate.
Nearly seven in 10 (68%) admit to scraping the bottom of the tin with a spoon, while a determined third (33%) resort to furiously shaking the tin furiously in hopes of dislodging those last few beans.
Leading food scientist Professor Charles Spence explained the science behind the common problem and this new solution, commenting: ‘Caused by the cylindrical shape and narrow opening of Heinz Beanz tins, the beans become trapped in unreachable angles, only made more difficult due to the thick sauce that is distinctively Heinz.
‘However, when stored upside down, the beans don’t settle at the “bottom” of the tin, making it easier to enjoy every last bean!’
According to the brand, the simple fix provides something ‘Brits have bean crying out for’, 30% of survey respondents admitting they get frustrated when their beans won’t budge and a further 39% recognising the benefits of storing tins upside down.
Alessandra de Dreuille, Heinz’s director of meals, said: ‘We go all in to make the best tasting baked beans in Britain – from sourcing beans that are brimming with goodness, to making our rich and thick sauce.
‘So, it’s no wonder our customers go to irrational lengths to enjoy every single bean from their tin. But there is a simple solve! We hope our upside-down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out because they’re too good to leave behind.’
For those wanting to get their hands on a limited-edition Beanz Meanz Upside Down tin, they’re available on the Heinz website.
It follows the company releasing a controversial new product last month – tinned Spaghetti Carbonara.
The product, described as ‘pasta in a creamy sauce with pancetta’ allows customers to de-tin their dinner and heat it in minutes.
Yet not everyone is impressed with the new invention – least of all Italians.
Massimiliano Basso of The Venetian Italian Wine Bar and Restaurant Chester previously told : ‘While I appreciate the effort Heinz has gone to in canning Italian culture and making it suitable for a new generation, sometimes progress for the sake of progress must be discouraged.’
Social media users referred to it as an ‘abomination’ – apologising to Italians worldwide for the creation.
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