As Seen on Netflix pop-up shop to launch with memorabilia on sale for as little as £1

Fancy getting your hands on merch from your favourite Netflix shows? Well, TV lovers, you’re in luck. 

For one day only, Netflix is allowing fans to rummage through a ‘treasure trove’ of TV items, with memorabilia and collectables from its biggest hits up for grabs. 

The pop-up shop, ‘As Seen on Netflix’, will be stocked with a range of items from the streaming platform’s top shows – from staple wardrobe pieces to niche background props. 

Whether you’re a fan of Bridgerton or Sex Education, you’ll be able to ‘geek out’ and take home a piece of TV and film. 

Items will be set across a range of prices, with some on sale for as little as £1. And better still, it’s all for a good cause, as the streaming giant will be partnering with Mind, donating all proceeds directly to the mental health charity.

Shoppers can snap up costume pieces such as Princess Diana’s jeans from The Crown, Otis’s school tie from Sex Education, and Joan’s cheerleading outfit from Black Mirror. 

There are also hoodies from Top Boy, signed scripts, props from One Day, and the Levi’s worn by Vincent (Benedict Cumberbatch) in Eric up for grabs.

Keep an eye out too for some special ‘hidden gems’ Netflix will be planting around the store too, including a Balenciaga top from The Gentlemen, a Corteiz mask from The Kitchen, and Studio Nicholson boots from Black Mirror. 

Fans of Heartstopper will be in for a treat as well: to celebrate the release of its third season, the pop-up will have items from the hit series and a replica of Charlie’s (Joe Locke) bedroom. 

As Seen on Netflix, on Bethnal Green Road, opens to the public for one day on October 12 at 10am. It will then move to The Bullring in Birmingham for a day on October 19.

For those who can’t make it in-store, a collection of ‘extra special’ pieces will be available for fans to bid on via an online auction. 

The items include one of Jean Milburn’s (Gillian Anderson) wooden penises from Sex Education, Penelope Featherington’s (Nicola Coughlan) headpiece from Bridgerton, and Versace pants signed by Robbie Williams.

This auction will run on Mind’s eBay page from 11am on October 11 to October 21, with bidding starting at £9.99 for all pieces. 

And to top it all off, Mind will be running a free prize draw for a chance to win one of three signed posters of Zeus (Jeff Goldblum) from KAOS.

The money raised will help fund the charity’s mental health services, including an online peer support community for adults, Side by Side, and helplines offering free and confidential advice. 

Anne Mensah, VP of UK Content at Netflix said: ‘As Seen on Netflix is more than just a pop-up shop; it’s a celebration of incredible fan communities. Fandom has an extraordinary ability to bring people together, creating connections and community around a passion for stories. 

‘Our fans are the heartbeat of everything we do at Netflix, which is why we’re so excited to create this opportunity for fans to own a piece of the shows and films they love, and support the important work done by Mind.’

Sarah Hughes, CEO of Mind, added: ‘We know that when mental health issues are explored on-screen, they can hold real power in helping us to understand our own experiences. Right now, we know that increased mental health support has never been more important. 

‘Two million people are currently stuck on waiting lists for NHS services, and many more feel unable to reach out for the help they need for fear of discrimination, being judged, or not being taken seriously.’    

For more information about As Seen on Netflix, visit the Mind website.

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