Beauty enthusiasts have been flocking to their local B&M store after spotting beauty products that look similar to a popular TikTok loved brand.

Shoppers will know that the Bubble skincare brand has earned a cult reputation recently. Famed for its £16 Slam Dunk Moisturiser that is said to be a ‘dupe’ of Drunk Elephant, we can see why it has become one of the biggest brands this year.

However, for something even more affordable, then you might want to check out B&M’s newest Splashed skincare range. With a range of products under £3 each, we can see why it has gained attention on social media.

The budget chain took to TikTok to share the five products included in Splashed line-up. This includes a gel cleanser, gel day cream, moisturising night cream, day & night serum and a toner mist.

If you think they look reminiscent of Bubble’s signature fun packaging, then you’re not alone. One TikTok user @Siennaleek took to the video sharing platform to compare a few of B&M’s products to the iconic Bubble products.

B&M Bubble 'dupes'
The line contains five skincare must-haves (Image: Daily Record/Rachel Williams)

Speaking of the similarities between the £2.48 Revitalising Toner Mist and the £14 Bubble Bounce Back Toner Mist, she said: “Guys, I think it is a ‘dupe’. It is literally the exact same applicator and everything. This is insane. I think I might be onto something.”

The beauty buff also went on to compare the packaging similarities between the £2.99 Hydrating Moisturiser and Bubble’s bestselling Slam Dunk Hydrating Moisturiser. Describing it as “the big reveal”, she confirmed that budget cream boasted the same push down pump that the branded moisturiser is famed for.

To put the savings into perspective, it’s worth mentioning that Bubble’s Slam Dunk Moisturiser is said to be a ‘dupe’ of the even pricier Drunk Elephant Protini Moisturiser worth £62. Considering B&M’s cream costs £2.99, we’d say that’s a bargain worth investing in.

Other Bubble fanatics took to the creator’s comparison video to confirm that the budget ‘dupes’ were similar to the iconic brand. One commenter said: “I have the real one and yeah it looks the same.”

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Someone else said: “Yess they are so similar!!”

Another fan agreed: “This is exactly the same.”

Meanwhile, other bargain hunters on TikTok who also spotted the Splashed skincare range in B&M stores advised others to “run” to their local store. @auroramaexoxo shared the products and wrote: “UK girlies run to B&M for Bubble dupes.”

One stunned shopper wrote in response: “wow! I’m going to have to check these out.”

Someone else gushed: “You’re actually joking.”

It is worth mentioning that, while there are no negative reviews for B&M’s Splashed skincare range, some users on TikTok have mentioned that it made them ‘break out’. So, like all skincare, it’s worth checking if it’s suitable for your skin type.

You can find B&M’s Splashed skincare range in stores. Check your local store for stock availability and prices, as this could vary.

B&M is not the only retailer to offer products similar to Bubble. For example, the e.l.f Holy Hydration! Face Cream, £5 at Boots, offers a similarly hydrating alternative. Meanwhile, on Amazon, the £5.99 Status Up Balancing Moisturising Gel boasts very similar packaging.

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