Beauty enthusiasts are in for a treat as Jo Malone London unveils its latest festive sensation: the Fir and Artemisia Cologne. This exclusive Christmas 2024 concoction has become the talk of the town, and it’s topping everyone’s Christmas wish list.

This festive fragrance promises a cosy, inviting fragrance journey and is designed to be universally alluring. As always, the Jo Malone Cologne masterfully combines scents including the herbal warmth of Artemisia with the fresh vibrancy of fir, plus a subtle leather undertone that offers the perfect scent to snuggle up with during the winter season.

The allure of this holiday special is further enhanced by its presentation, featuring the iconic orange ribbon of Jo Malone London, making it an ideal gift for those passionate about perfumes. Available in two sizes, the 30ml bottle is priced at £58, while the larger 100ml version retails for £124, reports the Liverpool Echo.

A fervent admirer of the product has shared their love for the new scent on the Jo Malone website, saying: “I adore this new fragrance. It’s wonderful. I want to wear it every day. I never want to wear anything else again, although I will because I have lots of Jo Malone.”

Another delighted shopper said: “I don’t care for my fragrances to be recognisable, I do however like to be told how amazing I smell and for people to ask what I’m wearing. I feel very proud wear Jo Malone, I have many; some more favoured than others but all equally make me feel amazing… thank you Jo Malone.”

However, not all feedback was glowing; one less impressed customer remarked: “I was disappointed not to smell fir and leather, but patchouli and dirt. It’s really not my cup of tea.”

If it’s a unique festive fragrance you’re looking for, Jo Malone also offer the Ginger Biscuit Cologne for £124. With its blend of ginger, cinnamon, Tonka bean, and vanilla, it promises a lively yet spicy embrace that encapsulates the spirit of Christmas.

Jo Malone's Fir & Artemisia Cologne
Jo Malone’s Fir & Artemisia Cologne is the ultimate cosy scent (Image: Jo Malone)

If you or someone you know is a big Jo Malone fan, then their latest beauty advent calendar is a solid choice if you fancy splashing out this year. This gingerbread-themed countdown includes everything from classic scents to mini candles, with a price tag of £360.

Another pine like Christmassy fragrance is the Charlotte Tilbury Law Of Attraction Magic Energy perfume. Space NK are currently offering this scent in two sizes, £130 for a 100ml bottle, or £20 for a 10ml travel size spray.

Meanwhile, Sephora has showcased an impressive array of perfume gift sets on its website, featuring brands such as Kayali, Acqua Di Parma, and Charlotte Tilbury. Shop the designer Fir and Artemisia Cologne at Jo Malone, here.

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