Lifestyle brand New Balance has launched a five-day shopping extravaganza over the Black Friday and Cyber Monday weekend, offering shoppers up to 50 percent off on selected footwear.

Fashion enthusiasts will also have the opportunity to grab the brand’s long-time bestseller, its 327 line of trainers. From today until December 2, fans can bag top New Balance styles and gear at unbeatable prices, just in time for the festive season.

Whether you’re looking to replace your old trainers or purchase new gym clothes for post-Christmas workouts, New Balance has confirmed it will be restocking throughout the sale, but customers should act swiftly if they spot their size in stock, the Mirror reports.

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The 327 light blue in mixed fabric are now reduced to £55

The New Balance 327 line is the UK’s bestselling trainer, with fans praising it as the perfect blend of retro-inspired design and modern comfort. Inspired by iconic 1970s running shoes, the 327 combines a sleek, stylish silhouette with lightweight materials to create a versatile sneaker that performs as well as it looks.

This mixed fabric 327 in chrome blue and light chrome blue is now reduced from £110 to £55 and it’s selling fast. With sizes UK3 up to UK6.5 remaining, these pairs are expected to sell out quickly.

Similarly, this dark olivine and chrome blue pair are also on 50 percent off, meaning you can get them for £50 instead of £100.

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Shoppers are raving about a particular pair of trainers, with many praising them in online reviews as the “most comfortable trainers”.

One satisfied customer exclaimed: “Haven’t taken them off since I got them. Arrived quickly, true to size, I work in retail and even after being on my feet for nine-hour days these still feel like I’m walking on clouds, goodbye tendonitis.”

Another added that the 327s have become their new go-to shoes, saying: “I have metatarsal pain and these stop any pain even after being on my feet all day. Can be a little slippery on wet surfaces though. Other than that I love them.”

A repeat buyer expressed her fondness for her third pair of 327 trainers: “They are comfortable, practical and in this blue and blue colour have been admired by many. Love them.”

In addition to the 327 range, sports buffs can also snap up running gear at half price. Men’s 410v7 Shoes and Fresh Foam 680v7 Shoes have had their prices cut to £35 and £50 respectively.

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The New Balance Fresh Foam 680v7 has a high 4.9 out of 5 rating

The 410v7 trail running shoe is designed with a soft midsole for cushioning and tough overlays to enhance durability at critical points of the lightweight upper. Meanwhile, the Fresh Foam pair offers a plush step-in feel, thanks to the smooth engineered air mesh that keeps your foot free and easy as you move.

You can browse here for all other discounted items on New Balance available between now and Monday when the sale concludes. New Balance is the latest fitness brand to launch massive discounts for the Black Friday season.

Nike has also introduced Black Friday discounts to members or new shoppers who sign up to their mailing list, offering 25 percent off site wide and an extra 20 percent off on selected discounted items.

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