When the weather turns frosty, a snug jacket is essential to keep you warm – and it’s a bonus if it’s fashionable too.

A faux fur coat is always a smart choice as they pair well with both casual and dressy outfits, ensuring you get enough use out of it before storing it away for the following year.

However, it’s common knowledge that they can be quite expensive, with some faux fur jackets priced over £100. But style enthusiasts have discovered a ‘stunning’ jacket at Primark that costs significantly less than other high street retailers.

Fashion influencer Sasha Rose showcased the jacket on TikTok, having found the chic piece in-store and praising it as the ‘softest coat ever’.

The Shawl Collar Longline Faux Fur Coat in Brown is part of the Rita Ora collection, which is currently a hit with shoppers – particularly as many of the pieces are perfect for the ongoing party season, including this one, reports Teesside Live.

Retailing at £50, it might be slightly pricier than what you’re accustomed to at Primark. However, when compared to similar high street options like Next’s Chocolate Brown Long Faux Fur Coat priced at £98, it’s an affordable alternative for those seeking a classy and timeless look.

Primark faux fur coat
The stylish faux fur coat is perfect for all of your party season outfits (Image: Primark)

The coat features shawl lapels, long sleeves, and an open front, along with a sophisticated longline silhouette that’s ideal for keeping you cosy during chilly nights out. It also comes with popper buttons on the front for extra warmth when needed.

Sasha’s TikTok clip has gone viral, amassing over 170k views, with hordes of viewers flocking to the comments section to express their eagerness to snap up the item.

One shopper enthused: “Primark got so many gorgeous fur coats at the mo. Got mine on their Click and Collect.”

Another, fearing they might miss out, humorously remarked: “You should’ve gatekeeped.”

To find out if it’s available, check your local Primark store’s stock here.

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