AN ECO-friendly dairy farm charging £272 for a flat white coffee has sold nearly 20,000 shares of their business.
Award-winning Mossgiel Farm in Mauchline, Ayrshire, launched Britain’s most expensive coffee last month as part of a bold plan to raise £30,000 for a zero-waste dairy facility.
The pricey beverage became a viral sensation after an added incentive meant customers would also earn 34 shares in the firm with every cup.
Farm boss Bryce Cunningham, 37, revealed more than 400 people took the opportunity to invest in the company, raising more than £155,000 for the business.
He said: “It’s been an udderly insane journey.
“We raised an incredible £155,392 and people bought 19,424 shares in Mossgiel – and the future of small scale farming in Scotland.
“We now have 400 new business partners. Thank you to the public for investments, shares, messages of support and farm visits to see what we do and why.”
Despite the success of their campaign the farm didn’t hit their fundraising target of £272,000 and hope to continue raising funds.
Bryce continued: “We didn’t hit our financial target but we hit international news headlines and received over 100 million views for our most expensive coffee.
“This is a new opportunity for small-scale dairy in Ayrshire to create something incredible.
“We will hit our goals, it’s just going to take a smidge more time.”
Last week the Record visited Gilmartin’s Bakery in Stewarton for a taste of the UK’s most expensive coffee and it was worth every penny.
The hefty price tag came as a shock but having seen it first-hand we now understand why this gimmick is so important.
The farm uses the best organic produce and has a special process to pasteurise their organic milk making it sweeter to the taste.
Bryce took over the helm of his family farm in 2016 after his dad and grandad died. The grounds were once ploughed by Rabbie Burns who penned many of his most well-known songs there.
The passionate young farmer has spent years transforming Mossgiel into a leader in eco-friendly agriculture.
He added: “As Steve Jobs once said ‘people who are crazy enough to think they can change the world, are the ones who do’ – and we’re delighted to be in the best company of crazies, ever.”
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