Amazon has slashed the price of a popular smart TV in its January sale. The Hisense 43 Inch 4K Smart TV is now just £229, down from its usual price of £429.

There’s also a hefty discount on the 50-inch model, which is now only £279. The Hisense TV has been given the ‘Amazon’s Choice’ label, a tag reserved for highly-rated and well-priced products that are ready to ship immediately.

Hisense is a well-known brand renowned for its budget-friendly TVs, with this particular model offering 4K Ultra HD picture quality at a fraction of the cost of bigger brands.

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It features Dolby Vision HDR, capable of delivering highlights up to 40 times brighter than a standard picture. It can also upscale non-4K content to ensure you always get the best image and has an adaptive light sensor that adjusts the picture based on the room’s brightness.

The Hisense TV is perfect for gamers due to its Game Mode PLUS setting, which optimises the TV’s performance by reducing input lag and enhancing picture quality. It also offers easy access to major streaming apps like Netflix, Disney+, Prime Video, BBC iPlayer and YouTube.

The Hisense 4K Smart TV has earned a 4.4-star rating after more than 1,900 Amazon reviews, reports the Express.

Customers praised the TV's 'fantastic' picture quality
Customers praised the TV’s ‘fantastic’ picture quality (Image: Hisense/Amazon)

One delighted customer said: “I was extremely impressed with the overall quality of this TV, it definitely exceeded my expectations. The quality of picture, sound and ease of use is excellent, I honestly can’t recommend it enough. We don’t have a TV aerial so it’s running from WiFi [and] the quality is perfect we’ve had no issues with picture or performance. An excellent TV and an amazing price.”

Another wrote: “The TV is amazing. The picture quality is fantastic and the sound is brilliant, in fact I actually think it sounds better and clearer than the Samsung TV it’s replacing. If you’re thinking about buying this TV you will not regret it. I’m literally blown away by the quality of the product for the price it cost. Had I paid full price, I still wouldn’t be disappointed.”

A third thrilled buyer said: “Excellent for consoles. Picture quality for the next gen consoles is excellent for the price you pay, would highly recommend getting the settings correct on your console then the TV does the rest. Really easy set up, loads of apps to choose from on the smart TV function if that’s what you’re going for. Well worth it.”

However, one less-impressed shopper, while praising the picture, critiqued the audio, saying: “Picture is great, but sound is pretty poor by itself. We added a soundbar, which I’d suggest is probably essential unless you don’t care about sound.”

If you want to get Hisense 43 Inch 4K Smart TV for your home, click HERE.

Alternatively, Amazon has the Philips 40 Inch Full HD LED Smart TV available for £199, a saving of £30. Elsewhere, Curry’s have slashed the price of the Samsung 43 inch Crystal UHD 4K HDR Smart TV from £329 to £259.

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