Restaurants across Scotland are offering sushi haggis to celebrate Burns night with a twist.
IRN-BRU has teamed up with YO! to give customers the chance to try sushi like they never have before – with a traditional Scottish twist as Burns night approaches.
New research commissioned by IRN-BRU shows that despite one in seven Scots enjoying haggis, one fifth don’t celebrate Burns Night because it feels ‘too traditional’.
So the two brands are attempting to breathe new life into the Scots celebration with six YO! restaurants across the UK serving up haggis and prosciutto sushi rolls, Teriyaki haggis nigiri and haggis Katsu curry – each perfectly paired with an ice-cold IRN-BRU.
Chefs at YO! have worked with Scotland’s other national drink, IRN-BRU to create the menu, rolling the three new menu additions out just in time for Rabbie’s birthday with YO! Fries and pumpkin Katsu served on the side as a nod to the iconic neeps and tatties accompaniments enjoyed all over the world.
The incredible culinary creations include:
- Teriyaki Haggis Nigiri: haggis with teriyaki and mayo, garnished with sesame seeds and fried sticky rice.
- Haggis and prosciutto sushi roll: haggis with red onions, teriyaki and carrot, rolled in rice and wrapped in prosciutto before being glazed and blowtorched
- Haggis katsu curry: haggis katsu in a mild curry sauce with pak choi, red radish and steamed rice
Kenny Nicholson, Head of Brand at IRN-BRU said: “We’re once again putting our own cheeky twist on Burns, inviting people to celebrate the occasion in new and exciting ways.
“These BRU-nique treats have been crafted in collaboration with the team at YO! and we can’t wait for diners to try them. Whether it’s your first taste of haggis or you’re just keen to sample it in a unique way, each menu item can be sumptuously washed down with a can of IRN-BRU for the perfect Burns pairing.”
The haggis menu will be served in selected YO! Restaurants: Glasgow – West George Street & Braehead, Edinburgh – Princes Street, Aberdeen – Union Square, Liverpool One and London Selfridges.
Samantha Kemp, Marketing Director at YO! said: “YO! is delighted to join forces with IRN-BRU to offer up a truly unique sushi experience, using haggis as the main ingredient.
“Our dishes are prepared with unparalleled attention to detail and every plate is hand crafted with bold flavours and quality ingredients. Sushi and haggis with IRN-BRU, this Burns night we have everything you didn’t know you were craving.”
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