HOUSTON — Long before Lainey Wilson was an award-winning country music superstar, she was playing honky tonks and going to rodeos with her dad. She said those road trips often included stops at the local Whataburger.
“I’ve been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams,” Wilson said. “From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger’s been part of my story every step of the way.”
In a full-circle moment, Wilson has just been named Whataburger’s official brand ambassador for 2025 as the Texas-based fast-food favorite celebrates its 75th anniversary.
“Lainey Wilson embodies all that we love about our brand. She is genuine, daring and dedicated to delivering unforgettable experiences to fans,” said Debbie Stroud, president and chief executive officer at Whataburger. “Our partnership with Lainey Wilson unites two brands committed to serving up Goodness 24/7 with a side of Texas hospitality, and we can’t wait to share what we’ve got cooking throughout the year. Hang tight, there’s more to come!”
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The collaboration of two icons will include surprise appearances by Wilson along with special offers for Whataburger customers.
The first special offer happens on Tuesday, Jan 28, when participating Whataburger locations give out free Honey Butter Chicken Biscuits to drive-thru customers from 6 a.m. to 11 a.m. There’s a limit of one Honey Butter Chicken Biscuit per person.
Fans can follow @Whataburger and @LaineyWilson on social media for partnership updates and exclusive behind-the-scenes content throughout 2025.
Big news! We’re teaming up with @laineywilson in 2025!We’re kicking off this partnership with FREE Honey Butter Chicken Biscuits! Swing by your local participating Whataburger on Jan 28 from 6–11AM to grab yours. No catch, no purchase necessary, one per person, and while… pic.twitter.com/hu7wid6lCG
— Whataburger® (@Whataburger) January 24, 2025