WASHINGTON — Budweiser is returning to the Super Bowl advertising space with a heartwarming commercial featuring its signature Clydesdale horses.
The commercial, which was unveiled just two weeks before the Super Bowl, is titled “First Delivery” and is focused on one of the brand’s youngest stars: A Clydesdale foal. It’s the first time in over a decade that a foal is featured in the beer brand’s Super Bowl commercial, according to the company.
In the Anheuser-Busch ad spot, a young foal wishes to join the Clydesdale hitch on a keg delivery but is deemed too small to be a part of the beer run. When a keg accidentally falls from the delivery wagon, the observant foal takes it upon itself to complete the mission and deliver the missing keg.
After crossing hills, rivers and backcountry terrain, the determined foal manages to catch up with the adult horses and deliver the lost keg. The young horse rolls the keg into a local bar just as a man playing pool begins the joke “so a horse walks into a bar…”
The commercial concludes with a poignant image of the foal peering through the bar’s window, while a neon Budweiser sign creates the illusion of the brand’s iconic crown above its head.
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“Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials,” Head of Marketing at Budweiser USA Kristina Punwani said in a statement. “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”
Leading up to the big game, Budweiser’s iconic Clydesdales will be making beer deliveries in the city of New Orleans starting on Feb. 5.
The commercial, now the brand’s 47th Super Bowl ad spot, was directed by Academy Award nominee Henry Alex Rubin.
