Heinz has dealt a blow to dieters by discontinuing its popular Weight Watchers frozen meal range, leaving customers dismayed. The company, known for its frozen foods, soups, and condiments, confirmed the axing of the range in response to a query from a disappointed shopper on X, formerly Twitter, reports Birmingham Live.
The customer had asked about the availability of specific meals, including Sweet and Sour Chicken and Chicken and Broccoli Melt. Heinz representatives acknowledged that the decision would disappoint fans of the range, stating: “We’ve taken the strategic decision to streamline our UK portfolio which includes discontinuing our frozen line with Weight Watchers.
“This change will enable us to focus on the product lines that deliver the most value for our customers and pave the way for new innovation that meets changing consumer tastes, lifestyle needs and preferences.”
The range had received mixed reviews from customers, with one Asda shopper praising saying: “I buy this lasagne regularly, as it tastes good and is low calories. The portion is quite small so I have salad or veg with it.”
However, another customer was scathing, writing: “Hardly any meat and what it had was a bouncy, horrible texture, two sheets of pasta, only thing good was the taste of sauce, won’t be gaining weight from this for sure!!”
“I have been buying WW meals for years and next to my favourite, this is my second choice. It is very tasty though mind you the picture on the box never looks anything like how it comes out of my microwave but I just accept it. However, I do find it tasty which is so important when cutting calories,” one customer shared.
“This item was very tasty, calories already stated on the box, easy to follow instructions,” another chimed in. The range includes dishes such as Chicken Curry, Beef Lasagne, and Sweet and Sour Chicken.
Get the latest money news sent straight to your inbox. Sign up to our Record Money newsletter.