Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury of Djerf Avenue’s robes and loungewear, Primark’s budget-friendly designs are proving to be a popular alternative for those who want similar styles for less.
Excited shoppers have been quick to compare Primark’s colourful prints to those offered by Djerf Avenue. For instance, there’s an £11 Cherry Dressing Gown, £10 Cherry Pointelle Long Pyjamas, and £8 Cherry Pointelle Pyjama Shorts.
There’s also a £2.50 2pk Colourful Wrist Wash Bands and a £3.50 Eye Mask With Matching Pouch, and in the home section, there’s a £4.50 Strawberry Print Super Soft Throw and £6 Strawberry Double Fitted Sheet.
Alternatively, for floral fans, there’s an £11 Floral Dressing Gown, a £10 Coquette Floral Single Duvet Cover Set, a £16 Floral Print Satin Robe, a £10 Ditsy Floral Long Sleeve Pyjama Top, and £12 Ditsy Floral Wide Leg Pyjama Bottoms.
Primark’s range has drawn several comparisons to Djerf Avenue, which offers its popular fruit and summer berries robes for £115. On TikTok, @Mollsfinds showcased Primark’s home and sleep range, captioning the post: “Djerf avenue [alternatives] in Primark.” One excited viewer replied: “Loveeeee!” and another asked: “WHEN DID THESE DROP?”
@Nadiamcd heaped praise on Primark’s dressing gowns, writing: “It’s giving Djerf Avenue.” Meanwhile, @Charlotteadoyle shared a similar video, captioned: “Djerf Avenue dressing gown [alternative] in Primark.” The shopper told fans: “Run don’t walk.” Someone replied: “So cute.” Another wrote: “Stop they are so cute”.
A third added: “Oh my GOD.” Someone else said: “Give it to me,” and the creator replied: “Fly to England for a Primark trip,” prompting the commenter to joke: “Flights booked. I’m ready.”
Primark has also been turning heads with its vibrant jumpers, hailed as “perfect for spring.” The Essential Oversized Cropped Jumper, in particular, is a hit among shoppers. Available in similar shades to Primark’s sleepwear, the lemon, hot pink, and blue jumpers are perfect for adding a splash of colour to your wardrobe.
Similarly, if you’re looking forward to sunnier days, Primark’s spring-ready line also includes £17 Bow Tie-Front Cardigan, an £11 Button-Up Short Sleeve Cardigan, and a £15 Love Heart Embroidered Cardigan.