NEW ORLEANS (WBRC/Gray News) – The Kansas City Chiefs are hoping for a third straight “three-peat” win against the Philadelphia Eagles Sunday night in New Orleans for Super Bowl LIX.
No NFL team has ever won three Super Bowls in a row.
The last team to get close to accomplishing this was the New England Patriots in 2005. The Patriots fell two victories short of clinching a “three-peat.”
The term “three-peat” is heavily trademarked and belongs to Miami Heat President Pat Riley.
In 1989, during his tenure as head coach of the Los Angeles Lakers, Riley trademarked the term “three-peat” in anticipation of securing a third consecutive NBA championship. Although the Lakers fell short that year, Riley’s foresight has proven financially beneficial over the years. Notably, he profited from the Chicago Bulls’ consecutive “three-peat” in the 1990s, earning substantial royalties from merchandise sales.
As the Kansas City Chiefs approach the possibility of achieving a “three-peat” with a potential victory in Super Bowl LIX, the NFL has proactively secured rights to use the three-peat phrase on official merchandise.
The agreement ensures that, should the Chiefs clinch their third consecutive championship, the league can market apparel and memorabilia featuring the term, with Riley receiving appropriate compensation.
This development underscores the lasting impact of Riley’s strategic trademark acquisition, highlighting how a term rooted in basketball history continues to influence and intersect with other major sports leagues decades later.
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