Fox’s massive new score bug drew a similarly big reaction from viewers.
The network debuted a new graphic for Sunday’s Super Bowl LIX that featured the Kansas City Chiefs and Philadelphia Eagles’ name abbreviations, the score, the game clock, and the down and distance in particularly large lettering.
It’s an otherwise simple design — that people certainly had thoughts about.
The debut of our new score bug pic.twitter.com/XqTlS6MiXN
— FOX Sports: NFL (@NFLonFOX) February 9, 2025
“We gotta talk about this Score Bug at the first commercial break…,” former NFL star J.J. Watt wrote on the social-media website X.
CBS Sports’ Tom Fornelli joked the design had something to do with Fox analyst Tom Brady, who was calling his first Super Bowl.
“After giving Tom Brady $375 million, Fox only had $25 left to spend on a scorebug design,” Fornelli wrote.
ESPN’s Scott Van Pelt quipped his “One Big Thing” segment on “SportsCenter” would simply be the score bug.
“Who let Gronk design the scoreboard?” read a post on the official Pizza Hut account, referring to Brady’s former teammate Rob Gronkowski.
The new-look score bug is likely the product of the streaming era, with the larger font designed to be readable on smaller screens such as smart phones.