Kanye West forked out £6.5 million to post a Super Bowl ad for people to buy white t-shirts with a Nazi swastika.
The controversial rap artist posted the ad after a series of rants in which he declared: “I’m a Nazi” and that he is a big fan of Adolf Hitler.
The 30-second ad directed people to his website where he had just one item available for sale.
Despite the offensive nature of the swastika t-shirt, which he offered for $20, fans of Kanye bought up 100,000 of the t-shirts netting the music and sneaker mogul $2 million.
Kanye says he shot the ad, which shocked a lot of viewers, on his iPhone.
Fox News claimed they did not know the nature of the ad when they approved it, having been aware only that it promoted his website.
When they checked the website content there was “just normal Yeezy athletic and athleisure gear” only for the offerings to be reduced to just one item when the ad aired on Sunday.
Our sources say Ye bought the spot — which cost him $8 million — through a third-party advertising agency. It’s unclear when he made the purchase or when he shot it, but we’re told it’s commonly the agency’s job to vet the clients it’s pitching to networks.
Kanye’s anti-semitic and misogynistic rants on X went too far when he started posting porn, leading Elon Musk to censor him.
His X account has now been deactivated but he has continued to post on Instagram.
American singer-songwriter and producer Charlie Puth condemned Kanye’s Super Bowl ad.
“I beg you to stop,” Puth wrote on social media, describing the messaging as “incredibly dangerous.”
“Please man, I beg you to stop,” Puth wrote on an Instagram Story.
“MILLIONS of people are influenced by you,” Puth continued. “Please I BEG you to stop, PLEASE.”
The Anti-Defamation League also issued a response to West’s stunt on Monday.
“As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website — a T-shirt emblazoned with a swastika,” their statement read.
“The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanised his followers in the 20th century and continues to threaten and instil fear in those targeted by antisemitism and white supremacy.
“If that wasn’t enough, the T-shirt is labeled on Kanye’s website as ‘ HH-01,’ which is code for ‘Heil Hitler.’
“Kanye was tweeting vile antisemitism nonstop since last week. There’s no excuse for this kind of behaviour. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”
The Super Bowl ad appeared to be a local buy and did not air nationally, instead covering three US States. It was reportedly “paid for by Yeezy LLC” and aired again on Fox later Sunday, around two hours after the game ended.
The back and forth comes within days of West’s controversial appearance at the 2025 Grammy Awards, where he arrived with his wife, Bianca Censori, who unveiled a black coat to reveal a sheer dress with no underwear.
West later defended his wife’s outfit. Though reports later surfaced of Censori asking for help on social media, the model’s rep denied those claims.
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