A highly coveted anti-ageing serum from Olay that targets not one but five skin concerns has been slashed to its cheapest price on Amazon.
The popular skincare firm’s Super Serum made waves in the US beauty industry when it was first launched in 2023. It then made its long-awaited UK debut last year and was named the “cult beauty product of 2024.”
Owing to its reputation, the beauty product does usually retail at £39.99 for a 30ml, but Amazon is currently offering it for just £20, saving half-price off the RRP. This is cheaper than Superdrug and Boots where it is still £39.99 for regular shoppers and £25 for anyone with a loyalty card.
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While many serums on the market use one or two ingredients, the Olay Super Serum is a unique option, as it is the only one to feature five of them – alpha hydroxy acid, vitamin C, collagen peptides, niacinamide and vitamin E.
The “supercharged” formula provides five different benefits in one bottle such as better skin texture, a more even looking skin tone, improved firmness, reduced fine lines and long-lasting hydration. Meanwhile, its colour-changing pearl tone is said to provide your skin with “barely there radiance.”
On Amazon alone, the Olay Super Serum has earned itself a legion of fans in beauty buffs who have provided it with a 4.4 rating, alongside glowing reviews for its “unbelievable” results that has made it a “staple” in their skincare routine.
A delighted customer said: “All I can say is wow !!!! The serum made my skin more smooth than it is and it’s soooo soft!!! I used in conjunction with the day and night cream and the whole range is my new go to. In fact I just got another order so I don’t run out. My face looks better than it did before and I’m 56 with no lines or wrinkles but it’s made this face softer and brighter.”
A second five-star review read: “Lovely product. I started using it after a summer break in the sun. My skin feels hydrated and the wrinkles appear blurred. It seems to have helped reduce sun spots too.”
Someone else praised: “This product is amazing. I’ve been using it now for a month and the difference to my skin is unbelievable. Yes it’s a little expensive but so worth it. (I buy it when it’s on offer). Wouldn’t be without it.”
And another beauty fan said: “This serum has become a staple in my skincare routine. It absorbs quickly, leaving my skin feeling soft, plump, and hydrated. I’ve noticed a visible improvement in my overall complexion, with a more even tone and reduced fine lines. It’s a little luxury that delivers big results.”
Not everyone has found the serum to live up to its hype, as one disappointed shopper said: “It’s a serum, nothing special. Didn’t notice any improvement in skin. I didn’t find it particularly moisturising & no change to dark spots or texture.”
Bag the Olay Super Serum (30ml) for half-price on Amazon here.
While no other serum on the market boasts five ingredients, there are other alternatives to target more than one skincare concern. For example, Charlotte Tilbury’s Magic Crystal Elixir Serum, priced from £27, uses golden vitamin C, niacinamide, a holistic five crystal complex and peptides to target radiance and ageing.
Alternatively, Medik8 has just launched its brand new £79 Liquid Peptides Advanced MP (30ml) that uses a breakthrough bio-peptide technology to target the appearance of deep-set wrinkles within as little as 10 minutes.