PROSPER, Texas — Good Good Golf, based in Prosper, announced Thursday it had raised $45 million in funding led by Creator Sports Capital, with significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions.
Good Good Golf started its YouTube channel in 2020 and has since grown to 1.76 million subscribers.
The Texas-based golf channel said over 50 global investors joined the round of funding, which will “fuel Good Good Golf’s global expansion across content, retail, and live experiences, further solidifying its position as a transformative force in sports entertainment.”
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO of Good Good Golf. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
One of their most popular videos to date came in 2021, when they captured a hole-in-one on camera.
“I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score,” said Peyton Manning, Founder of Omaha Productions and Hall of Fame NFL quarterback.
Good Good Golf said this funding supports the company’s continued expansion, reinforcing its role in reshaping how golf is played, watched, and experienced.
Good Good Golf is also collaborating with NBC Sports and GOLF Channel on high-energy, live-televised tournaments like the Good Good Desert Knockout, featuring top athletes and entertainers, the company said.