(CNN) – The White House Easter Egg Roll is getting a corporate makeover.
The Trump Administration is soliciting corporate sponsors for this year’s Easter Egg Roll event.
Sponsorships range from $75,000 to $200,000 and offer branding opportunities on event signage, souvenirs and social media.
Ethics experts say this kind of advertising on White House grounds is unprecedented.
The event has long been privately funded, largely through the American Egg Board, which also provides tens of thousands of eggs for the occasion. What is different this year is the explicit promise of logo and brand activations.
The Easter Egg Roll is set for April 21.
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