Laneige, the beauty brand that went viral on TikTok and is renowned for its Lip Sleeping Masks, also stocks created some equally impressive skincare products – and it has a new addition

The range, reportedly loved by reality star Molly-May Hague is now selling is a super-hydrating, ‘youth-preserving’ serum that promises a plumper, juicier, more radiant complexion.

The new Bouncy and Firm Serum from Laneige, which launched earlier this month exclusively at Space NK, is the latest addition to their Bouncy and Firm skincare line.

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According to Laneige, this lightweight formula results in skin that is ‘visibly plumper, firmer and smoother’, while also addressing ‘early line formation’.

Laneige Bouncy & Firm Serum
The Laneige Bouncy & Firm Serum was released earlier this month (Image: Laneige)

This must-have new serum, priced at £39 for a 30ml bottle, includes key ingredients such as a plumping and hydrating peony and collagen complex, firming peptide water, and 24,000 of what Laneige refers to as SmoothTechTM Capsules, which smooth the skin.

The outcome is a lightweight, non-sticky formula that is quickly absorbed and instantly enhances the complexion.

We believe it’s also an excellent choice for men, whose skin often benefits from a clear, hydrating, gel-type serum, reports the Mirror.

Different pots of Laneige Water Bank Blue Hyaluronic Cream Moisturise in water
A selection of Laneige Water Bank moisturisers (Image: Laneige)

Space NK suggests that this new serum pairs perfectly with Laneige’s Bouncy and Firm Lip Treatment, which costs £23 on its own, or you can purchase both together for £62.

Alternatively, consider adding Laneige’s most iconic product to your shopping list – the Lip Sleeping Mask, priced at £21.

Now available in a variety of shades and flavours, this lip balm gained even more popularity after mega-influencer Molly-Mae Hague revealed she packed it in her hospital bag before giving birth to her daughter Bambi.

Another Laneige product that Molly is fond of is the Water Bank Blue Hyaluronic Cream Moisturiser, starting from £19.50.

In a video on Lookfantastic’s TikTok channel, the 25 year old stated: “I’ve put so many of my friends and family onto this. For dryness, this is incredible, and it’s not too unreasonably priced.

“The consistency and the formula is so lightweight yet so hydrating, and under make-up this sits beautifully too.”

If you’re seeking an alternative to the new Laneige Bouncy and Firm Serum, we also highly recommend Vichy Mineral 89 Hyaluronic Acid Hydrating Serum Sold in a 75ml unit, you get more product for your money, and it’s currently part of a ‘buy one Vichy product, get one half price’ offer at Boots.

It can also be purchased on its own for £26.25.

You’ll also find the cult classic No7 Protect and Perfect Intense ADVANCED Serum which costs £35.96 from the high street pharmacy.

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