LOUISVILLE, Ky. — Fireball Whisky is offering up a shot at a lifetime supply of cinnamon-flavored whisky to its most seasoned fans.
Seniors who were born in 1935 or earlier can enter online at LifetimeSupplyofFireball.com to win enough Fireball to get them across the finish line of life. The only catch? You have to prove you’re still the life of the party. Participants need to upload a photo of themselves enjoying Fireball and describe how they “keep the mischief alive at 90+.”
The promotion runs through March 31, which coincides with the 90th day of the year.
Fireball said the promotion celebrates seniors who have been breaking barriers since the end of Prohibition — and are one of Fireball’s strongest customer bases.
“When you’ve been partying for 90+ years, you don’t slow down,” aid Danny Suich, Fireball’s global brand director.
The fine print specifies the winner can’t pass down the lifetime supply of Fireball in their will or make any “ghostly reappearances to claim a refill.”
For those uncomfortable with online submissions, entries can be mailed to Sazerac Company, Attn: Team Fireball, 10101 Linn Station Rd. #400, Louisville, KY 40223.