(Gray News) – McDonald’s is considered the world’s most valuable restaurant brand for the first time in nearly a decade.
According to Brand Finance, McDonald’s brand value increased 7% in 2024.
The fast food restaurant dethroned Starbucks, which held the top spot for eight consecutive years.
The data indicates that McDonald’s is now worth $40.5 billion, up from $38 billion a year ago. Starbucks saw its brand value decline from $60.7 billion a year ago to $38.8 billion.
“These declines reflect deeper issues for Starbucks, including a misalignment with customer expectations,” wrote Laurence Newell, managing director of Brand Finance Americas. “Starbucks’ heavy focus on app-based sales has drawn criticism from loyal customers who value the brand’s traditional coffeehouse experience. Combined with its high prices, this shift has contributed to a decline in sales and growing dissatisfaction among consumers.”
KFC, Subway, and Taco Bell maintained their spots in the top 5.
If you want to take a look at the full list, click here.
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