AUSTIN, Texas — Texas Attorney General Ken Paxton has announced an investigation into food company Kellogg’s for potentially violating the state’s consumer protection laws.
The attorney general claims Kellogg’s advertises products like Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies as “healthy.” But he says some of those cereals contain artificial food colorings that are linked to hyperactivity, obesity, cancer and other health problems.
He said Kellogg’s had announced it would remove dyes and the preservative BHT from its products, but it has not yet done that in the U.S. – only in Canada and Europe.
Paxton said there will be accountability for companies that unlawfully misrepresent their food.
“A critical part of fighting for our children’s future is putting an end to companies’ deceptive practices that are aimed at misleading parents and families about the health of food products,” said Paxton. “Artificial food colorings have been shown to have disastrous impacts on health, and in no world should foods that include these dyes be advertised as ‘healthy.’ There will be accountability for any company, including Kellogg’s, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy.”
KVUE reached out to Kellogg’s for a response to these allegations, but have not yet heard back.