As fashion brands gear up to introduce their autumn collections, many are cutting prices on summer attire, including British favourite Boden.
This label is revered for its exuberant hues and whimsical prints, making its dresses a splendid addition for your summer wardrobe. They’re ideal for attending destination weddings, enjoying a weekend getaway or even day-to-day outfits.
In the spotlight is the Flo Cotton Midi Shirt Dress from Boden, combining style and affordability. As part of the summer sale, the blue abstract illusion print version of this coveted piece is now up for grabs at half price.
Loyal Boden customers will recognise the iconic Flo shirt dress, a timeless staple that’s currently available for only £67.50, slashed from its original £135.
For a seamless transition from summer to autumn, the Flo dress’s charming blue and white hues can be utilised across seasons. Labelled by shoppers as a “versatile do-it-all” garment, it features an elegant tiered silhouette and comes with an optional tie belt to cinch in the waist for added definition, reports the Express.
Offering sizes ranging from six to 22 and catering for both petite and regular heights, the dress promises a graceful fit-and-flare skirt that falls to mid-calf length perfect to team with sandals or switch up with leather boots as the temperature drops.
While some wearers may choose to forego the fabric belt for a breezier, relaxed fit, others advocate coupling the dress with a solid black or brown belt to amplify that sought-after hourglass shape.
One customer enthused: “I love that it is lined and it is very flattering on my middle age mom curves. I am delighted to have taken a chance on this dress. I can’t wait for the weather to turn so I can wear it on repeat…everywhere.”
Another shared her preference for the blue abstract print over the brighter colours, which she felt were more suited to summer vacations, opting for a more casual look.
The Flo dress has earned plaudits from shoppers, with one saying: “Perfect fit size 20. I wore it recently to the NEC Quilt exhibition and got many lovely compliments. At first I thought it might be a bit bright for my 78 years but it made me feel young again!“
However, some customers had issues with the dress, noting the pattern “doesn’t line up” leading them to return it, and one fuller-busted woman mentioned the waistline was uncomfortable, hugging her ribcage instead of her waist.
In contrast, Laura Ashley offers the Midaxi Shirt Dress featuring a gathered waist with adjustable drawstring ties for a comfy fit and flattering look, available at Next for £58. Meanwhile, Duchess Kate’s favourite label LK Bennett has slashed prices on iconic dresses, including the Frances Striped Sustainable Viscose Rich Shirt Dress, now reduced from £359 to £179.
Shop Boden’s Flo Dress before it sells out, here.
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