(Gray News) – Butterball is offering a new turkey for Thanksgiving this season for seasoned and novice hosts alike.

“Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” Butterball’s Michelle Lieszkovszky said in a press release.

With convenience in mind, the new Cook from Frozen turkey just requires two easy steps: unwrap and roast. There is no thawing necessary.

It also doesn’t need basting, brining or evening seasoning.

Butterball says it has made a “specially formulated” brine that keeps the meat moist during the roughly five-hour-long roasting process.

“It’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece. Hosts get all the glory whether they are experienced or not,” Lieszkovszky said.

Lieszkovszky also noted that the convenience of Cook from Frozen allows hosts to focus on spending quality time with loved ones.

The country’s largest turkey producer says not to stuff the turkey, though, since that would pose a food safety risk. Instead, you should make the stuffing separately.

The new turkey is being sold at grocery chains, including Harris Teeter, Publix and select locations of Walmart and Kroger. Find your nearest retailer offering Cook from Frozen using Butterball’s product locator.

Copyright 2024 Gray Local Media, Inc. All rights reserved. CNN Newsource contributed to this report.

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