A variety of Cadbury's chocolate products are pictured in London, on January 19, 2010. British confectioner Cadbury said Tuesday it had agreed to a takeover from US giant Kraft worth 11.5 billion pounds, creating a world leader in food and confectionery. The pair announced in a statement that Cadbury management had agreed to a takeover worth 840 pence per share -- valuing the group at the equivalent of 13.1 billion euros or 18.9 billion dollars. AFP PHOTO/Leon Neal (Photo credit should read LEON NEAL/AFP via Getty Images)
Shoppers think an iconic 90s bar is back (Picture: LEON NEAL/AFP via Getty Images)

From chokers and plaid, to flip phones, things from the 90s and 00s just keep on coming back. But really, the one thing most of us want to see return is our favourite discontinued chocolate bar.

Too many brilliant chocolate treats from this time have been axed by the likes of Cadbury and Mars, and honestly, we’re still not over the losses.

Take the Fuse bar, for instance, which was available in the UK for 10 years from 1996, and featured milk chocolate with peanuts, raisins, crisp cereal and fudge pieces inside. 

Cadbury sold a whopping 40,000,000 of the bars the first week they launched, making it the fastest selling bar at the time, after the success of the Wispa in 1983.

Many proclaimed it their ‘favourite ever’ chocolate bar, and were devastated when it was discontinued in 2006. 

A promo photo for the Cadbury Craveyard competition, featuring Fuse bar and Cadbury Marble
The chocolate bar was axed in 2006, but briefly returned in 2015 as part of the Cadbury Craveyard competition (Picture: Cadbury)

Petitions were launched, campaigns were carried out, and then in 2015, as part of a #CadburyCraveyard competition to resurrect an axed product for Halloween, fans voted like mad for Fuse to come back.

Prayers were answered as Cadbury recreated 100 of the bars using the same recipe and randomly selected winners to send them too. But too many Fuse lovers were deprived of another taste.

If you were one of the people who missed out, you might be thrilled to hear that Fuse is back in shops, kind of.

A version of Cadbury Fuse currently exists in India, where it has been sold since 2016. It has the same name, but it’s a little different to the British version we all knew and loved, as it doesn’t contain raisins or fudge pieces. Instead it’s filled with peanuts, caramel, and a chocolate creme.

Bite-sized bars of this version also exist, which are sold in bags and known as Fuse Mini Treats. B&M shoppers have recently spotted these in the UK, and many are freaking out thinking the axed Fuse is back. 

B&M is well-known for selling imported Cadbury goods and sweets that are hardly ever found here, and these Fuse goodies are no exception, having likely also been imported from elsewhere.

Images of the Fuse Mini Treats have been shared on social media where people were quick to share their excitement about the new twist on the classic chocolate bar.

In response to a post by @newfoodsuk, @johns_snackreviews said: ‘Holy moly!!! I need those immediately.’ While Prince Champ Fredericks wrote on Facebook: ‘I thought Fuse chocolate was extinct, seems like it still exists.’ 

Similarly, Emma Nunn replied: ‘Oh my. These were my favourite.’ And Clare Gales proclaimed Fuse her ‘all-time favourite’

But several eagle-eyed posters were quick to spot the differences between the bars from India and the old ones we had in the UK.

@clarejeffs_ commented: ‘Don’t look the same as they were. No raisins in them!’ And @juliesoderpops_ exclaimed: ‘Not the same!! Bring back the original Fuse bar!!’

Would you like to see the original Cadbury Fuse bar return?Comment Now

While Fuse might not officially be back in the UK, Cadbury has recently revived a few other old-school faves, including an iconic bar from the 90s.

Cadbury Top Deck was first launched in 1993 and features classic Dairy Milk chocolate on the bottom, and a generous layer of ‘creamy’ white chocolate on the top. 

The bars disappeared from shelves in the late 90s, but have recently been available in , where they’ve become a fan-favourite.

Top Deck was revived in the UK as part of the brand’s 200th anniversary celebrations, and the chocolate comes in vintage packaging inspired by the original bar.

A few festive favourites have also returned for Christmas 2024, with Cadbury Chocolate Coins, Mini Snowballs, Christmas Puds and Dairy Milk Winter Mint Crisp bars all being back on the shelves in Asda.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts


This will close in 0 seconds