BBC Scotland’s Home of the Year presenter Danny Campbell made waves in a humorous video dubbed ‘Moo-cation, Moo-cation, Moo-cation’, where he plays up the architect role, critiquing a farm’s design with tongue-in-cheek references to the beloved property show – praising its “open plan living space” and “natural light”. In a less fortunate turn for fans of Crocs footwear, however, his own shoes didn’t quite survive the experience unscathed.
With a funny montage of Danny frolicking through the fields arm in arm with Mossgiel Farm owner, Bryce Cunningham, the TV personality visited the historic Ayrshire farm where Robert Burns once ploughed the fields, to mark the launch of its crowdfunding campaign. The campaign aims to raise over £300,000 to help Mossgiel in the battle against Big Dairy with funds used for a cutting-edge, zero-waste dairy facility, doubling production capacity and broadening its reach, especially into London.
Danny, the founder of HOKO, said: “Despite getting my favourite Crocs stuck in a cowpat, I was buzzing after my visit to Mossgiel Farm. I can definitely say that Bryce and I are kindred spirits — we’re both ambitious Scottish entrepreneurs trying to disrupt our respective industries. We know that can make people uncomfortable, but that only strengthens our determination.
“As a milk drinker, the visit was eye-opening. When I’m sitting at the breakfast table with my sons, I’m much happier knowing I’ve chosen milk that’s natural, organic, and free from harmful practices, rather than a plastic bottle from the supermarket full of nonsense.
“Seeing first-hand how Bryce has transformed Mossgiel — eliminating single-use plastics, reintroducing glass bottles, and allowing cows to raise their calves naturally — it’s clear this is a David vs. Goliath story people should get behind. No matter the setbacks, Bryce is driven by a purpose that goes beyond profit. As an entrepreneur, you need that because it can be pretty bleak at times. I’m backing him to take down Big Dairy.”
Bryce Cunningham, 37, took the reins of his family farm in 2016 after both his father and grandfather were diagnosed with terminal illnesses. Since then, he’s revolutionised Mossgiel, making it the first UK farm to ditch single-use plastics and bring back glass bottles. The organic farm uses a unique low-temperature milk brewing process, invented by Bryce, a former engineer for Mercedes Benz. This method maintains the natural flavour and traditional ‘cream top’ of Mossgiel’s milk, giving it a fresher and richer taste.
The farm’s milk is now supplied to over 250 cafes across Scotland, with the business achieving £2 million in turnover and 30% year-on-year growth – so it’s safe to say they’re doing well. To watch Danny’s video, visit here.
Mossgiel, a Scottish Food & Drink Excellence Award winner, also holds the contract to supply all East Ayrshire schools with organic milk, delivered in reusable dispensers that eliminate plastic waste. Unlike most dairy farms, cows are allowed to raise their calves naturally, as part of its trademarked Cow with Calf™ program, rejecting early calf separation which is standard in the industry. This practice will continue even as the farm scales up from 40 to 100 cows through the crowdfunder’s success.
Bryce said: “This isn’t just milk – it’s a movement. We’ve taken matters into our own hands because venture capitalists only care about plant-based and tech firms, but we believe in dairy’s future. Investors are not just backing me; they’re investing in a sustainable, ethical dairy industry. This crowdfund is about more than growth – it’s about restoring trust and bringing real, healthy milk back to people’s fridges.
“We are inviting anyone to come see what we’re doing to come to the farm because we have nothing to hide. Our practices are built around respecting cows, the land, and people. We’re taking the fight to Big Dairy’s so we can end their exploitative practices, creating a better future for farmers and milk drinkers alike.”
Mossgiel Farm is offering a range of rewards to investors based on their investment amounts with Bryce himself hosting tours of the farm at 10am each day. If you’re keen you can email [email protected] or visit here.