A football club is crediting Buckfast pies with delivering good fortune on the pitch.
Camelon Juniors FC is top of the East of Scotland League First Division after becoming the first club to sell official Buckfast-flavoured pies.
Fans are flocking to the ground near Falkirk to buy the £3.50 treat with their support giving a boost to the players.
At one recent fixture, 37 groundhoppers attended after hearing about the Buckie pies – making up over 10 per cent of the crowd.
Camelon lost their opening game of the season but are now on a 10-game run. Average crowds are 350, with sales of pies at around 150 on a matchday – a third of which are the Buckie pies.
Director of football Steven Allison, 45, said: “Our gates are up around 15 per cent this season. The team is winning so there’s a feelgood factor which obviously attracts people through the gates but some have definitely attended just to sample a half time Buckfast pie.
“A few weeks ago an away fan came up after the game and said he’d enjoyed his pie so much he wanted another six uncooked to take home. to his family.”
YouTubers and influencers have also attended matches to review the pie, with one rating it 9.5 out of 10 and urging “tonic wine lovers” among his 51,000 TikTok followers to visit Carmuirs Park.
Lifelong Camelon Juniors FC fan Ellis Coutts, 27, said: “I’ve been coming to games since I was a wee boy and these new Buckie pies are the best I’ve tasted.
“The team’s winning and the pies are great – what’s not to love?”
Natasha White, 36, added: “I don’t drink Buckfast but the Buckie pies are amazing.”
The pies are made by Stirling-based Rendalls Online Butchers, which has an exclusive licensing agreement to make Buckfast-flavoured products.
Jason Rendall, 42, owner of Rendalls, said: “We’re really proud to supply Camelon Juniors. They are the only club selling steak and Buckfast pies, and we’re delighted that everybody is talking about them.”
Steven added: “You could say the pies have been one of our top signings.”
Don’t miss the latest news from around Scotland and beyond.Sign up to our daily newsletter.