This year, Sainsbury’s tugs at heartstrings with their festive advert for 2024.
It introduces a charming narrative featuring two beloved characters joining forces in a seasonal adventure that showcases the retailer’s array of delightful Christmas offerings.
Stephen Fry narrates the touching story at the end, lending an air of warmth to the already cozy advert.
Moreover, viewers are in for a special treat seeing ‘Sophie,’ an actual Sainsbury’s staff member, share her screen time with the Big Friendly Giant, also known as the BFG.
Drawing inspiration from the classic Roald Dahl story, Sophie and the BFG embark on a fantastic culinary quest, giving a whimsical touch to the holiday spirit.
The adventure begins with a nod to Dahls’ imaginative world as the giant is seen preparing an unusual feast. It then twists, with the giant enlisting the expertise of Sainsbury’s to add some extra “Phizz-whizzing” magic to the festive season.
In a magical blending of fantasy and reality, the ad shows the BFG arriving in a Sainsbury’s car park with a sneeze so powerful it triggers a commotion, marking the start of his journey with Sophie through the UK, tucked safely inside his bag.
They begin their mission with a focus on flavour, selecting only the freshest goods supplied by Sainsbury’s trusted partners, their shopping list boasting items like succulent salmon, crisp Brussels sprouts and rich Stilton cheese.
After their adventure concludes, the pair return to the BFG’s dream cave, where he meticulously arranges the bounty of food gathered from their journey.
He deftly turns these ingredients into mouthwatering dishes before setting out to present one fortunate family with a festive feast.
The narrative rounds off with Sophie and the BFG exchanging Christmas greetings, while a voice-over can be heard saying: “Want to go big this Christmas? Ask Sainsbury’s. Good Food for all of us.”
Devotees of Coronation Street are in for an exclusive treat, as they will first catch sight of the 60-second promo during Friday evening’s commercial break.
Launching its second annual pledge, this Yuletide advert underscores Sainsbury’s dedication to ‘Good food for all of us,’ a promise aimed at delivering innovative, delightful, and budget-friendly food to every customer.
Emma Bisley, Head of Campaigns at Sainsbury’s, shared her enthusiasm for the retailer’s heartwarming Christmas advert: “The festive season is about making wonderful memories, and we’re here to help our customers create a truly unforgettable Christmas with family and friends, especially when it comes to food.
“At Sainsbury’s, providing good food for all of us is at the heart of everything we do. We want to offer a diverse range of high-quality food products suitable for any occasion; whether customers are looking for new holiday delights or classic festive favorites, Sainsbury’s has something to satisfy every taste and budget through this year’s Christmas range.
“Collaborating with the Roald Dahl Story Company this year was a remarkable opportunity to tap into the nostalgia and heartwarming spirit that the BFG embodies and hope that this advert captures the nation’s hearts and fills them with joy.”
Natalie Hopkins, Director of Global Product and Partnerships at the Roald Dahl Story Company, also commented on the collaboration, expressing her excitement for the festive campaign: “The BFG is perfect for Sainsbury’s mission to create a Big Christmas for all.
“Having only snozzcumbers to devour in Giant Country, his curiosity for good food leads to an adventure of discovery and wonderment with Sainsbury’s Sophie in order to bring the magic of Christmas to everyone.”