M&S kicked off the festive spirit this week by officially launching its highly anticipated Christmas food advert with the help of Dawn French.

While the party nibbles looked scrumptious as always, it was the comedian’s glitzy number that caught the eye of many fashion fans. For those wondering if they can buy, yes you can, as it’s the retailer’s Textured V-Neck Midi Relaxed Dress – but it’s selling fast.

In M&S’ first instalment of a six part-series launched yesterday (November 5), French grumbles about the holiday season before being visited by her fairy companion. In an instant, she transforms from her cosy checked pyjamas to the stylish party number.

The glamorous transformation had many fans on Instagram asking about it, as one gushed: “Can we get a link for the dress she is wearing, please?”

Another shoppers taken with the dress asked: “Are Dawn’s dress and sparkly earrings available?”

M&S Christmas 2024 advert with Dawn French
The retailer’s first advert in a six-series instalment launched earlier this week (Image: Marks and Spencer/PA Wire)

Fortunately, the Textured V-neck Midi Relaxed Dress is available to buy online for just £45. However, it is described as “in demand”, with over 100 sales alone in past 48 hours since the advert debuted, meaning you might want to bag it before it officially sells out for party season.

This understated yet elegant black midi dress is crafted from a shimmering textured fabric. Designed to have a relaxed fit that includes a flattering v-neckline and ‘sophisticated’ half button placket, the dress cascades into a tiered skirt.

M&S' Textured V-Neck Midi Dress
Dawn French wore this glitzy £45 number in the recent M&S advert (Image: M&S)

To add a modern twist, volume is introduced in the long sleeves through gathering at the cuffs, crafting an on-trend silhouette. It’s also been lined for comfort and coverage, making it suitable for women of all ages, reports the Mirror.

As of writing, the £45 party dress is available to buy in sizes UK six to 18, although we expect it to sell faster as M&S shoppers view the advert over time. Paired with a chic pair of black kitten heels and a simple jacket, it is perfect for any festive events you have planned.

Recently launched for the party season, the dress hasn’t amassed many reviews yet. However, one customer who snapped it up liked the style, but didn’t feel it flattered them.

They commented: “Sadly this dress did nothing for me so returned. It was a little short in length, the fit was OK, the style appealed, but just did not suit me.”

On another note, there’s an abundance of other sparkly options available at the store for those still hunting. Take, for example, the Black Velvet Drape Midi Dress from River Island priced equally at £45, or grab a bargain with Debenhams offering 35 percent off the Dorothy Perkins Velvet Sequin Wrap Midi Dress, now only £54.40.

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Should you wish to emulate Dawn French’s festive look, her outfit can be purchased for £45 right here. Plus, with it being priced over £35, it qualifies buyers for the brand’s sought-after beauty advent calendar.

Valued at more than £300, anyone spending £35 or more on fashion, home or beauty can snag the advent calendar for a festive £50. Inside, customers will find a mix of well-known and emerging brands, including products from Clinique, Benefit, REN, Prai, and others.

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