I’m A Celebrity’s most ‘influential winners’ based on their sponsored social media earnings have been revealed in a new study with Loose Women panellist Stacey Solomon coming out on top.
The 35-year-old, who first rose to fame as a teen on X-Factor, was crowned Queen of the Jungle back in 2010, with new data revealing that the mum-of-five makes the most per sponsored Instagram post out of all the show’s winners across its 23 seasons.
Research conducted by gaming site Rainbet.com, gathered data on the potential earnings that all winners of the fan-favourite ITV series could make per sponsored Instagram post. The winners were then ranked from highest earning to lowest earning to establish the most influential.
Their study found that the top three most ‘influential’ winners were all Queens of the Jungle with Stacey ranking first place at an estimated earning of £29,468 per sponsored post to her 6m Instagram followers.
Known for her bubbly personality and creative DIY content, Stacey has continued to captivate audiences since her win in 2010, proving her lasting impact on social media. Stacey’s hubby and fellow I’m a Celeb winner Joe Swash has also made the top ten list but ranks significantly lower than his wife.
In second place is 2015 winner Vicky Pattison who has transformed her reality TV success on the likes of Geordie Shore and Ex On The Beach into a lucrative social media career.
Join the Daily Record’s WhatsApp community hereand get the latest news sent straight to your messages.
Her potential earnings per post are calculated to be at around £27,524 per post with the 37-year-old boasting 5.5m Instagram followers and regularly collaborating with big brands on her social media channels.
Jacqueline Jossa takes third place her 3.5m followers and a potential earning of £19,594 per post. Since her victory in 2019, the former EastEnders star has delighted fans with her family-orientated content and collaborations with fashion and beauty brands.
Last year’s King of the Jungle, Sam Thompson is the highest paid male winner on Instagram ranking at fourth place with an earning earning potential of £15,706 per post. He now boasts 2.6m followers and has a high engagement rate of 3.69% thanks to his humorous content he often posts featuring his girlfriend Zara McDermott.
Other notable I’m A Celeb winners that have made it to the top ten most ‘influential’ list based on their sponsored social media earnings include Scarlett Moffatt (2016), Gino D’Acampo (2009), Joe Swash (2008), Giovanni Fletcher (2020), Georgia Toffolo (2017) and Harry Redknapp (2018).
Get the latest celebrity gossip and telly news sent straight to your inbox. Sign up to our daily Showbiz newsletter here.