Skincare buffs on the hunt to reduce fine lines and wrinkles are snapping up a ‘sensational’ anti-ageing product currently 71% off for a limited time. The No7 Laboratories Line Correcting Booster Serum, usually retailing at £34.95, is now just £10 as part of a Boots Black Friday week deal.
This price slash is part of the health and beauty retailer’s weekly £10 Tuesday deal, which offers discounts on dozens of skincare, makeup, hair, and health bestsellers for 24 hours. Customers have praised the potent formula, with one revealing they’ve even been asked if they’ve had Botox, according to the Mirror.
The serum was first launched in April 2017, and it was so sought-after that 17,500 people across the UK joined an online waiting list to get their hands on it. It has since sold more than 4 million worldwide. It was the inaugural product from the Laboratories range and made a splash as their most powerful age-defying solution yet, claimed to be ‘clinically proven to reduce the appearance of wrinkles by up to five years’.
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The powerful serum is packed with Matrixyl 3000+, a potent peptide blend that boosts skin elasticity and bounce for a fresher look. It’s designed to target six key areas, including the forehead, crow’s feet, lips, between brows, under eyes and nasolabial folds, and is said to work on ‘even the deepest, most stubborn lines and wrinkles’.
The dermatologist-approved anti-ageing serum has received over 900 five-star reviews from shoppers claiming it really works. One fan gushed: “The serum is simply sensational. Nothing more, nothing less.”
Another shopper in their 50s raved: “I love this amazing product. I use it on my forehead and neck, and it really works to smooth out lines and wrinkles. I am 58, and my skin is in excellent condition.”
Another labelled it “the best hyaluronic serum I’ve ever used. “I use this after micro-needling, and the results are transformational within 12 hours. I have never had so many compliments on the condition and appearance of my skin.” A fourth chimed in: “I have been using this for years now and find it amazing—my hairdresser asked if I had got Botox.”
However, not all users were impressed with the serum’s results, with one person writing: “I have been using this for over a month, but no difference at all. I was told it was like Botox in a bottle. Unfortunately not.”
No7 Serums are designed to be used under your moisturiser to help them penetrate deeper into the skin. You only need to use a pea-sized amount twice daily, so the 15ml tube should last a while. You can also use it as a booster by mixing one or two drops into your moisturiser, eye cream or foundation to supercharge products with a boost of line-smoothing power.
Alternatively, shopping experts at The Mirror have put together a list of the best wrinkle filler serums in 2024, which includes the £39.99 RoC Derm Correxion Fill + Treat Serum, Hada Labo Tokyo Wrinkle Corrector Eye and Mouth Cream for £18.99 and L’Oréal Paris 1.5% Hyaluronic Acid Revitalift Filler Serum, which comes in under £24.99.
Back at Boots, other standout deals away from £10 Tuesday can be found in their Star Gifts section. The Liz Earle Glowing Hydrating Routine 4 Full-Size Piece Gift Set is worth £93 but down to £38, containing four full-sized skincare heroes. Or there’s the MAC Go For Gold Golden Heroes set, which slashes £55 off a selection of the brand’s most popular products. Retailing at £39, it contains four full-sized favourites worth £94 — but as part of the deal, they work out at £9.75 each.
Elsewhere, Charlotte Tilbury has launched several early Black Friday deals, including a discount on its beloved Dewy Pretty Blushed Cheeks Kit. The set contains two of the brand’s best-selling products: the viral Hollywood Flawless Filter and a Cheek to Chic blush.