Brits on average make around 200 plus shopping trips per year and spend over £4,200 on their grocery visits, according to the BBC.
However, supermarkets have sneaky techniques that encourage their shoppers to spend more especially in the lead up to Christmas.
A study conducted by ‘Junk Free Checkouts’ previously found that 83 percent of parents have been pestered by their children to buy junk food at supermarket tills where they are conveniently placed while you wait to pay for your shopping.
Money saving expert and director of online supermarket Britsuperstore Richard Price has now given his expert advice on all the other ways supermarkets will try to catch you out this Christmas and how to avoid spending more.
Seasonal aisles
“Supermarkets build special seasonal aisles filled with Christmas decorations, gifts, and food. These aisles can be a goldmine for impulse purchases.”
Tip: “Before entering the seasonal aisle, ask yourself whether you really need anything from there. Only stay true to the list; avoid browsing if you do not have a particular item in mind. Consider making your own decorations or gifts to save money and make it personalised.”
Limited-time offers
“Supermarkets try to create a sense of urgency or impulse buying with frequent use of “limited time only” offers and promotions. Statements like ‘while stocks last’ or ‘limited time only’ may make you feel that you are at a loss if you fail to buy it immediately.”
Tip: “Before you shop, make a list of what you need. Stick to your list and avoid getting seduced by fancy promotions. Consider waiting until after Christmas, when prices may be lower.”
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Eye-catching displays
“Supermarkets are the ultimate masters of visual merchandising. Bright displays and festive decorations, plus strategic product placement, grab your attention and beg you to buy things that you don’t need.”
Tip: “When entering the store, immediately go to the aisles with the particular items you intend to purchase. Do not browse the aisles if you can help it, as this increases the chances of impulse buying. Stay on your list, and don’t be tempted by eye-catching displays.”
Upselling and cross-selling
“Supermarkets use many tactics to entice you to add extra products to buy. For instance, they can suggest a more significant pack size or supplemental product.”
Tip: “Be aware of upselling and cross-selling. If you do not need the extra items being pushed on you, politely decline them. Consider generic or store-brand products; these can save money, which is usually lower than brand-name items.”
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