NEW YORK — Willem Dafoe and Catherine O’Hara are trading Hollywood for the pickleball court in Michelob ULTRA’s latest Super Bowl commercial, set to air during Super Bowl LIX.
The 60-second spot, titled “The ULTRA Hustle,” features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O’Hara as pickleball sharks who hustle their way to victory — and free beer. NFL legend Randy Moss, Olympic shotput gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameo appearances in the commercial.
“I just know that people will see this and have a good laugh,” O’Hara said in a press release. “Willem and I had such a good time hustling everyone on the pickleball court.”
“I enjoyed the process of bringing this to life, especially working with Catherine,” said Dafoe. “I think people will get a kick out of it seeing us play the villains in a fun yet competitive environment.”
The commercial is part of Michelob Ultra’s new “Play For An ULTRA” campaign, which celebrates competitive spirit in everyday athletics. The beer brand is also partnering with DoorDash to launch a first-of-its-kind beer gifting platform.
The campaign will extend beyond the Super Bowl, with social media challenges featuring professional athletes and opportunities for fans to win exclusive experiences.
Viewers can catch the full commercial during Super Bowl LIX on February 9, 2025.
WATCH: Michelob ULTRA’s 2025 Super Bowl ad
When is the Super Bowl? What time is kickoff?
The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the Caesars Superdome in New Orleans, Louisiana, marking the 11th time the big game has been hosted by the city.
Who is going to the Super Bowl?
The Philadelphia Eagles and Kansas City Chiefs will meet again in the Super Bowl, as the Chiefs search for their third straight title.