A groundbreaking new partnership has been forged between East Kilbride Colts FC (EK Colts) and a local children’s charity to promote good mental health.
EK Colts have teamed up with Little Brains who support young people with neurological conditions and mental health challenges.
By harnessing the power of football, the dynamic duo say their aim is to promote inclusivity, wellbeing, and emotional resilience.
Players, coaches, and representatives from Little Brains came together to celebrate the collaboration, which will see joint initiatives, community workshops, and football sessions designed to support children both on and off the pitch.
A symbolic jersey exchange marked the start of what EK Colts say promises to be “a transformative journey”.
Founded by Louise and Matthew Keegan, Little Brains is dedicated to helping children and families affected by neurological and mental heath conditions. With a strong focus on emotional support, therapies and awareness, the charity ensures that no child feels alone in their journey.
Commenting on the link-up EK Colts head coach Craig Reid told us: “At EK Colts , youth development and community engagement are at the heart of everything we do.
“We recognise that boys, in particular, often struggle to express their emotions, and we are committed to breaking down these barriers.
“Through this partnership, we will provide children supported by Little Brains with opportunities to engage in football, develop confidence, and build social connections.”
To further this mission, Craig, who is head coach of the 2016s team and owner of EK Bootcamp & Personal Training, is generously donating gym space for Little Brains to hold support sessions.
He added: “We are also investing in additional programmes that will benefit our players and the wider East Kilbride community, ensuring that mental and physical wellbeing go hand in hand.
“As a proud show of support, we have dedicated space on the sleeves of our youth team matchday shirts to help raise awareness for Little Brains and their invaluable work.”
With support from local businesses and the wider community, this partnership is already gaining momentum. From matchday initiatives to inclusive football sessions, the goal is to create a more connected, supportive environment for young people in East Kilbride and beyond.
Colts Chairman, Allan Cochrane, emphasised the importance of the partnership, saying: “This is about more than football. If we can equip children with the tools to manage their emotions, frustrations, and challenges, we’re not just helping them—we’re making a real difference in society.
“This partnership is a chance to create lasting change and break the stigma surrounding mental health. Together, we’re proving that teamwork extends far beyond the pitch.”
Founder of Little Brains, Louise Keegan, echoed this passion, adding: “This collaboration is about giving young people the support they need to navigate life with confidence. By working together, we can make sure children feel safe reaching out for help and develop the resilience they need to thrive.”
This is part of a wider movement for the club – Colts in the Community – as it looks to work closely with a number of vital groups in the local community such as supporting Loaves and Fishes food bank with their move to Greenhills Community Hall later this year.
To get involved visit ekcoltsfc.co.uk or littlebrainseastkilbride.com.
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