Lidl has just launched a new service for its stores across Scotland that has been inspired by popular dating app Tinder.
The budget supermarket’s quirky new service, called ‘The Guid Food Guide’, will allow Scots customers the chance to ‘swipe right or left’ on a range of hot new food and drink items they could possibly see in the future.
Using market research and insight from the retailer’s Scottish buying team, the site has brought 30 ‘on trend’ food and drink predictions that could be up for grabs, with their future in the hands of customers who can swipe for their favourites.
It means shoppers can swipe on a mix of firm-favourites, trendsetters and future bestsellers. Available online now, Scots shoppers can now begin choosing what is ‘hot or not’ to decide what their local supermarket will be packed with.
The guide includes a variety of Scottish produce such as fresh meat and fruit. Items you can swipe on include trout, deemed as the new ‘it fish in town’, alongside the likes of classic favourites such as Scotch pies, neeps, Scottish oats and the good ‘ol morning roll.
With Scots being more interested in ‘healthy’ options, a range of low fat items that also help with hydration are on the list. This includes the supermarket’s bestselling Aberdoyle Cottage Cheese that Lidl says has been “flying off the shelves.”
Shoppers can also swipe on a range of ferments such as kimchi, kefir and kombucha. Shoppers can also embark on new flavours from globally-inspired ingredients that are on the rise such as black garlic, tahini and crispy chilli oil.
As for the drinks, it seems that Scotland isn’t all about the whisky, as it turns out that shoppers can now select from the likes of boxed wine, alcohol-free alternatives and premium pre-mixed cocktails.
News of Lidl’s ‘Guid Food Guide’ comes just as the supermarket is also about to branch into the pub sector in Northern Ireland. The firm recently won a high court battle to open up a tap room located in its Dundonald store just outside of Belfast.
Lidl obtained planning permission back in 2020, but rival tradesman Phillip Russell lodged an appeal against the move, claiming Lidl had “failed to show there are inadequate licensed premises in the vicinity”. The appeal was rejected by Mr Justice Colton in a court ruling on January 27.
The proposed scheme for the on-site bar will see the supermarket spend £41,000 and open an off-sales area. It involved reaching agreement with the owners of a local bar to surrender that licence.
If Scots shoppers want to begin ‘swiping right and left’ on potential future food and drink items, they can do so by visiting Lidl’s ‘The Guid Food Guide’ here.
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