Meghan Markle is set to launch her much-anticipated American Riviera Orchard brand in a few weeks, with select stores across the US stocking her products, according to reports. The first American Riviera Orchard stands are expected to open in early March at two of America’s largest shopping centres, both owned by Netflix, where Meghan is employed.
As reported by the Daily Mail these stands will be located in Philadelphia’s King of Prussia Mall and the Dallas Galleria in Texas. Her range, which includes items such as jam, honey, and olive oil, will debut under her own brand name.
The timing of this launch is noteworthy as it may coincide with the release of her postponed Netflix series, ‘With Love, Meghan’, scheduled for March 4.
Netflix House, an innovative entertainment space that brings Netflix titles to life, is part of this new venture. A source informed the Mail: “Netflix is expanding and growing all the time and Netflix House is a natural progression. Meghan’s products will be in there alongside shirts and merchandise from some of the biggest shows on the planet.”
Another insider emphasised the importance of this move for Meghan stating: “This is make or break for Meghan”. They continued, explaining that her show’s rollout aligns with the opening of the Netflix stores, which will feature a variety of products and merchandise from hit series like Squid Game and Stranger Things, reports the Express.
An insider revealed, “This is a big move for Netflix. The first stores are in repurposed department stores inside two of America’s largest malls. They will contain an onsite cafe so Meghan’s products like her strawberry jam will be featured on the menu too.”
The Duke and Duchess of Sussex’s lucrative five-year Netflix deal is set to expire later this year, leaving many to speculate about its renewal prospects. Meghan Markle softly introduced her American Rivera Orchard brand on Instagram recently, sending samples of her strawberry jam to friends such as Mindy Kaling, who appeared in ‘With Love, Meghan’, and Nacho Figueras, who shared his taste test on social media.
A post shared by Ignacio Figueras (@nachofigueras) offered a glimpse into this venture. Netflix describes Meghan’s debut show: “Meghan shares personal tips and tricks, embracing playfulness over perfection, and highlights how easy it can be to create beauty, even in the unexpected.”
Mentioning that “She and her guests roll up their sleeves in the kitchen, the garden, and beyond, and invite you to do the same.”
Previously thought to be a cooking series, insiders now claim the show will focus less on actual recipes and more on providing tips for being the “perfect hostess”.
Additionally, sources indicate that Prince Harry features minimally, both visually and in conversation, emphasising that the show is “all about” Meghan.