Since its debut in 2023, The Agency: Unfiltered has quickly become a huge hit, particularly among younger viewers and creators in Scotland.
Season one and two racked up over 1.2million streams on BBC iPlayer and now the influencing agency is back for season three.
The series shares an insight into the world of influencing, following Aquarius Creative, a marketing influencer agency ran by Amy Moore and Kirsten Cameron.
The show follows the two best friends as they navigate the challenges that come with managing the agency, as they move into an office seven times larger than their previous space and managing an expanding roaster of influencers across the UK.
This season is slightly different as the business savvy duo have introduced the Aquarius Academy to the agency, as they put six of Scotland’s up-and-coming TikTok stars to the test.
Over 5 weeks the six students were set challenges to see if they have what it takes to join the agency full time, but only one of them were chosen at the end of the competition.
Speaking about the reason for starting up the academy Amy said: “We were inspired to launch it because TikTok has become such a huge platform. It used to be that the proportion of budget for influencers on TikTok was very small, but we’s say it’s now split 50/50 with Instagram, if not even more on TikTok. It’s a massive part of our revenue now, so we’re focusing on growing that side of the business.”
Get to know the TikTok stars taking part in the Aquarius Academy
Aicha is joining the lineup of TikTokers hoping to make in the Aquarius Academy. The 21-year-old who goes by the TikTok user @chickgyalxo has already made a name for herself with her quirky fashion content and beauty trend videos on the app with over 550k followers.
Veterinary nursing student Erica who goes by the username @ericamoura00 is trying to make it big within the agency. Erica balances her passion for TikTok whilst studying, and has grown a dedicated following of almost 100k. Her videos are blended with relatable and funny content, alongside informative posts.
Kira has a following of 15k, with fans finding her niche content hilarious. She goes by the TikTok username @iamkirawithnoe and brands herself as a “crispy roll connoisseur.” She is hoping to bag herself the win, with her quirky perspective on life, and work with the agency full time.
Livi (@livipurcell) has an extremely strong work ethic, working multiple jobs whilst trying to tackle creating viral content on TikTok. She also just launched her own clothing company, Delulusince1999, and has just reached 10k followers on the social media platform.
Ryan hopes to join Aquarius Creative’s full-time roster, with 14k TikTok followers on his account (@ryxnh77). He may be a new comer to the social media influencing scene, but he continues to gain followers though his hilarious dry humour.
Similar to Ryan, Toni has built a following of 55k with story time videos inside her car. Alongside her TikTok account (@daydreamingwithtoni) she has written children’s books and is a dance teacher.
All six TikTokers are hoping to win over Amy and Kirsten with their creative ideas and win the competition.
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The agency’s most known influencers – Megan Welsh, Abigail Comrie, Maggie Smith and Abbey Blyth – will be returning to the series, giving an insight into their personal lives and all things social media.
Manager Kirsten also confirmed new influencers will be joining the agency as the team have expanded their roaster with English influencers.
Kirsten said: “We’ve got Megan Gray, Liv Silverman, Georgia Sian, Darby Ward, and The Real Housewives of Cheshire’s Ellie Egar featuring in the show, so you’ll get to see them in action.”
The Agency: Unfiltered series three launches at 10:30pm on Monday, February 17 on BBC Scotland, with all episodes available on BBC iPlayer.