Billie Eilish has just launched her latest fragrance which is being hailed as the ‘best perfume ever’. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance line-up and is now available for purchase.
You can snag a 30ml bottle for £55 at Superdrug and The Perfume Shop. The perfume unfolds with top notes of bergamot peel, cardamom pod, and fresh ginger, easing into a delicate heart of peach skin, night-blooming jasmine.
Coconut water also appears before settling into a base of warm sandalwood, musks, and amber. Many have drawn parallels between Your Turn and iconic fragrances like Le Labo’s Santal 33, which commands a price of £125 for a similar 30ml bottle, and Santal Vanille by The 7 Virtues, which goes for £30 for a travel-sized option at Sephora.
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“I’ve always been extremely passionate about scent and love the process of developing something new,” the Bad Guy singer explained. “I’m excited to share the newest scent and bottle in my fragrance collection, Your Turn.”
With an impressive average 4.8 rating out of 5 across 164 reviews, customers are enamoured by it, reports OK!

One satisfied buyer said: “I absolutely love the fragrance notes in this perfume. When I first spray the scent it smells very masculine, but fades to be sweeter as it sits on the skin. I find that the formula lasts on me all day without re-applying.”
One reviewer raved: “I’ve been a fan of Billie for a while and this is the best perfume I own. I was a bit nervous, ordering it, not knowing how it would smell, but I had good hopes. I watched a lot of TikTok’s of people saying that it was good hyping it up a lot, but I have very specific taste and when this perfume came, I smelled it five minutes ago I actually screamed because this is the best smelling perfume in my own collection.
“It’s very unique smell, but it’s perfect. I can’t even explain how much I love it and I will definitely definitely be re-purchasing this product as much as I can.”
Another fan gushed: “This is the best perfume I have ever smelt in my entire life. I went to my friends house, put it on, and we got SO many compliments. I am so excited for my own to arrive!”
A fellow enthusiast wrote: “I believe this will be Billie Eilish’s best perfume yet. I have all her other ones except for Red and they do not disappoint. I’m telling you to buy one now because they will be sold out soon.”

However, one shopper noted that the scent has more masculine undertones, saying: “This is a more masculine scent. A little more floral than Eilish No. 2 but still has that heavy woody musk. Not getting any fruity notes. The dry down isn’t as harsh on the wood scent but if you are looking for a fruity or sweet scent this isn’t it. Not saying it’s bad at all though, I would recommend this to someone who likes more masculine scents. Bottle is really beautiful as well.”
Your Turn is available from £55 at Superdrug and The Perfume Shop. Alternatively, you can order the bottle from the fragrance’s own website, but for the much steeper price of $108, around £85. Tax is included but not UK shipping.